Shaping new design – 301 Howard Street Lobby, San Francisco

In order to remain competitive and attractive in the surrounding urban development, 301 Howard Street required a comprehensive renovation. The new vision was clear: transform the indistinguishable building entry into a welcoming and provocative beacon that serves as a new public amenity for tenants and visitors.

An aquatic metaphor finds resonance in all aspects of the lobby's design, from light and materiality to the furniture selection. Scalloped layers of sanded plaster provide a dramatic backdrop at the ceiling plane, further emphasized by lines of light. Here the VarioLED™ Flex HYDRA LD15  W835 with an opal lens was used. The reception desk area was illuminated with VarioLED™ Flex PHOBOS TV in W827, creating a soft warm light.

As light filters through the building façade throughout the day, interior lighting levels correspond, creating a different, dramatic impression each time one traverses the lobby.

Photos: David Wakely Photography

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